just three minutes...
All advertising is emotion.
Its designed to do one thing - make you fall in love with the brand.
It rarely happens.
But it happened to me this week, in just three minutes, when I watched "The Tale of Thomas Burberry"
Released on On 1 November 2016, it is a short film inspired by Thomas Burberry’s life and achievements, reimagining key events from the brand’s history. Filmed in the style of a cinematic trailer by Academy Award-winning director Asif Kapadia and written by Academy Award-nominee Matt Charman, it stars actor Domhnall Gleeson as Thomas Burberry.
Go make yourself some tea and prepare for a treat. A real proper treat. The sheer ambition, the attention to detail, the emotion, this is three minutes of perfection. I may never want to watch a normal length movie again...
Thomas Burberry was born in 1835, he became an apprentice draper before establishing Burberry in 1856 – at the age of just 21 – initially specialising in outdoor clothing. The innovative fabric Gaberdine was invented in 1879 by Thomas Burberry. Breathable and weatherproof, it revolutionised rainwear – which up until then had typically been heavy and uncomfortable to wear.
1912 Origins of the trench...
The trench coat began as the Tielocken. Patented by Burberry in 1912, it was an unbuttoned style made from gabardine and fastened with a belt. The trench coat was developed to serve the needs of the military in the early 20th century. Epaulettes displayed an officer's rank, while the belt's metal D-rings were used to attach equipment.
1914 Arctic Bound...
Burberry was the outfitter of choice for several polar explorers, as our gabardine fabric's protective and lightweight qualities made it well-suited to cope with inhospitable conditions.
1937 Taking to the air...
In the film Lily James portrays Betty, a fictionalised character inspired by the real-life achievements of Betty Kirby-Green. The blue flying suit she wears has been based on images from the Burberry Heritage Archive.
Bravo Burberry. Bravo.
Queen Marie