Lab Work
URBAN FLOWER
A-LAB MILANO is designed by Alessandro Biasi and the label’s last collection, Urban Flower, is just the thing to cheer up this dull and dreary Monday. Beautiful silk, satin and velvet is printed with abstract florals and paired with sportswear inspired details, such as drawstrings and mountaineering ropes. There are aspects of it that remind me of past Dries Van Noten with hints of Vetements. Needless to say the PVC has my name written all over it, especially the extra long trousers.
A-lab Milano language unites in unexpected ways, traditional elements and experimentation. The graphic research, Alessandro Biasi's reference in his creative process, is the irreplaceable ingredient of a collection that is surprisingly rich of references to the past but projected as usual towards the future. The communication, as always entrusted to the graphics applied to digital printing, focuses on a new proposal, in transforming traditional tartan and floral backgrounds in a pop and distinctly urban pattern.