Bag some Brøgger...

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So many labels, so little time!

I was doing some research into boys in frocks last week, which led me to yet another new another Scandi label. This one called Brogger.

I had never heard of them but to be fair there are now so many labels that I often feel adrift in a sea of information. Despite increasing calls for a move to slow Fashion, fashion moves so fast.

Brøgger is London based  luxury clothing label by Danish designer Julie Brøgger.

The collections play between the feminine and the masculine, varying from sharp tailoring to soft silhouettes, consistently balanced on the edge between formal and day wear. Brøgger celebrates playful and bold fashion with craftsmanship and quality in focus.

Each season new unique prints and fabrics are designed by the designer, building on the distinctive Brøgger handwriting of bold and stand out clothes, merging the the dualistic influences of Danish design tradition and the boldness of London.

Designer, Julie Brøgger is a Royal Danish Academy of Art alumni and spent the first years of her career working for some of London’s most renowned brands. Her eponymous label was founded in 2017, with an aim to create clothes to be cherished throughout and across seasons.

The spring/summer 2019 show at Copenhagen Fashion Week marked the brand’s runway debut. Brøgger stays committed to producing only in United Kingdom and E.U, as well as sourcing all materials from these regions.

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I’m delighted to have stumbled upon them. Just look at these PF21 Campaign images.

What clever luscious shots. The clothes just sing against those saturated backgrounds. They look almost edible. How wonderful…

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This one below reminds me very much of a Dusturbance creation.

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Hope everyone has a lovely weekend.

Much love

Queen Marie