Power of Phi...
What makes a bag beautiful to you?
I’m sure if you are anything like me, your first thought would be colour or shape. I doubt very much if you think of the golden ratio!
The House of Phi 1.618 however was born in reference to the golden ratio, Phi.
Known since antiquity as the most elegant measurement of nature, this “divine proportion”, as it was called in the Middle Ages, governs the most beautiful works of nature and man: nautilus shells, cathedrals, the works of Leonardo da Vinci and even human DNA.
It is said that the mathematical number Phi, as the digit 1.618, is a "golden number" that describes the divine proportion of harmony between nature and aesthetics. It is precisely this number that Juliette Angeletti has given to her sustainable accessories line.
The former lawyer relies on very unusual shapes. Many of her products are multifunctional, can be used in a variety of ways or have a special feature. Phi 1.618 became famous for a belt that can be worn and knotted in many different ways. Angeletti even has a patent on the "Phi reversible" belt, which can be worn both on the front and the back and thus combines two different coloured belts in one.
In addition to its multifunctionality, Phi 1.618 uses only leftover leather from major luxury companies. "These leathers used to be burned. Most of the skins are natural or have been tanned with a degradable chrome,” says Angeletti. All products are made in French workshops, are sealed by hand with wax and reflect the high quality.
Her latest creation, the foldable leather shopper Phiori, which thanks to a kind of origami technique can be folded into the smallest of spaces and thus fits into any bag, only to be unfolded to its real size on occasion. Of course, one can also use it as a normal shopper.
The Phiori bag is an ode to fine craftsmanship. Made from a single piece of full-grain calfskin.
Compared to Hermes retail prices are much more affordable with belts starting at €280 while bags range from €800 to €1,800.
Lovely. Just lovely.
Queen Marie
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