Hooray Hooray for Double J...

It’s pretty safe to say that I will never live like a Sciure.

I had never even heard that word until earlier this week when I came across the glorious website for LaDoubleJ

A ‘ Sciure’ is an almost mythical elite Milanese housewife, who take a more is more approach to every aspect of life. The way they dress, how they decorate their home and the very food they serve when entertaining.
La DoubleJ is the multi-tasking Milanese brand that edits the very best of Italian design. From a shoppable magazine selling vintage clothing and jewellery, to a full lifestyle label offering archival prints and elevated homeware, pieces are inspired by mythical housewives — otherwise known as ‘Sciure’.

They exalt in colour and pattern, and shop creations of pure joy, eye-popping print and all things maximal.

The website is a total delight. You don’t know what to look at or to read first. It is bright, bold and totally vivacious. Make yourself a cappuccino and sit back with a biscotti and have a prowl. The happy fashion and and homewear is sure to put a smile on your face.

Queen Marie

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