A tasty match...

I know we often mention collaborations here on KOS but I don’t think I’ve written about a food one before!

At first when I read this I thought it was a belated April fool but apparently not.

Dear old Heinz has teamed up with Absolut Vodka to launch a limited-edition tomato vodka pasta sauce on the 15th of April.

The “rich and creamy” tomato, basil and cheese sauce with vodka will roll into Waitrose where it will retail for £2.50/350g. A limited number of jars are also available for order on the Heinz to Home website.

The innovation – which was developed by Heinz’s New Ventures division – was inspired by Gigi Hadid’s spicy vodka pasta recipe, which went viral after the supermodel posted it to Instagram and TikTok in 2020.

Heinz said it was “predictably” late to the trend, having only launched its core range of pasta sauces in 2022.

A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce.  During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.

Much as I’m enjoying the campaign shots, this will be a hard pass from me!

Queen Marie

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