Best foot forward...
PHOTO: COURTESY OF MANOLO BLAHNIK.
They say opposites attract.
But I can’t quite get my head around this one.
Bikenstock and Manolo Blanhik!
As far as unlikely collaborations go, at first sight this one seems right out there.
The collaboration is part of the Birkenstock 1774 platform, which has included previous tie-ups with Dior, Valentino, Rick Owens, Proenza Schouler and more.
Manolo and Kristina Blahnik have been avid Birkenstock fans for years, even appearing in the brand’s spring/summer 2020 campaign and are quoted as saying
“Birkenstocks are for life. And for good reason — you have them for life,”
PHOTO: COURTESY OF MANOLO BLAHNIK.
According to Kristina the idea was to merge Birkenstock’s classic style with the essence of Manolo Blahnik, “You’re bringing two houses together that have pure identities,” she said. “One of our key priorities is comfort in a different category. There is a whole world behind the shoe. It’s amazing, the craft and the people who make it. It’s about celebrating that,”
The CEO visited Birkenstock’s German factory just before the pandemic took hold in early 2020. Birkenstock CEO Oliver Reichert said Blahnik’s “unrivaled craftsmanship has long set the bar for shoemaking.”
The collaboration ( the first of two parts) features a six-piece collection. Including the most beloved Birkenstock styles, such as the Arizona and the Boston sandals, redesigned in velvet textures and featuring crystal detailing.
PHOTO: COURTESY OF MANOLO BLAHNIK.
PHOTO: COURTESY OF MANOLO BLAHNIK.
The first release of the collaboration was unveiled on March 24 with prices ranging from $750 to $810.
It’s a costly business having some sparkle combined with your comfort it seems…
Have a lovely Saturday.
Queen Marie
x